Happy Spring! Wow, we are right back in the swing of things again.
The numbers are showing slightly less inventory coming on in the second half of March than in previous years (citywide), but more properties pending and selling… so that’s our supply and demand crunch right there. I’m happy to have gotten three clients in contract in the last couple of weeks – one in San Francisco, one in Novato, and one in The Sea Ranch. Quite the eclectic bunch of sales! The buzz on my networking calls is all about the market and how it’s been heating up and the inventory doesn’t seem to be keeping up with demand. For people who were on the bench about selling during the last two quarters of 2023, now is the time to jump in! It’s a great time to sell.
Days on market for Glen Park was 10 days average in March, and 12 days for the past 3 months rolling average – that’s back down to 2022 numbers. The buyers need your inventory and there’s a lot people out there wanting to buy, so no need for anymore waiting or contemplating.
Then… there’s the big conversation in the world of real estate that pretty much everyone is aware of at this point: Buyer Agent Commissions and the lawsuit that was recently settled by NAR (National Association of Realtors) that will take effect in July of this year. The headlines are eye-catching and dramatic, and that’s not surprising since that’s what people respond to, but I would say there are a lot of misunderstandings and incorrect assumptions that people are making here.
So, here’s MY TAKE of the situation:
There is no such thing as a standard 6% selling commission. Commissions have always been negotiable between the seller and the agent. While it is true that, in general, there would be a commission amount somewhere between 5-6% paid by the seller, with a portion of that going to the buyer’s agent, there are all sorts of variations that break out of those generalities. It has been tradition that the buyer’s agent would be paid out of escrow from the seller’s proceeds at the close. That number also varied, but most agents would agree to share at least 2-3% of their total commission with the buyer’s agent, and this agreement was solidified in the listing agreement that is signed between the seller and listing agency/broker.
The NAR settlement now makes it so that it’s not allowable for the commission amount going to the buyer’s agent to be advertised in the MLS. It would still be allowable for the seller to offer payment to the buyer’s agent, they just can’t put it in the MLS – so, that will create a lot of confusion until a new system of communicating this effectively falls into place or is created by a different platform. I think that transparency is very important and I’m all for the buyers knowing how much is being paid to their agents, and for the sellers to be able to negotiate how much they would like to (or not) offer to the buyer’s agent. I am concerned that there will be many unintended consequences to this decision.
Here are MY CONCERNS:
- Buyers (especially in the Bay Area) are typically just barely able to cobble together the large downpayment to purchase a property. By shifting the cost to them instead of the seller, they will have less buying power. This will give a huge advantage to institutional buyers or cash buyers/those with very deep pockets.
- Buyers who do not have deeper pockets will be tempted to go without representation, or to go with the listing agent for representation, or choosing a discount/flat fee service. All of those options have downsides for the consumer:
- Going without representation means having no support in what can be a very complicated transaction.
- Going to the listing agent – that is dual agency/dual representation – in many states this is not even legal, and I would argue it shouldn’t be legal in California either (having the same agent represent both the seller and buyer – not just dual agency where two agents from the same brokerage represent each side).
- Going with a discount/flat fee brokerage – this may be OK for some buyers, but the level of hand-holding is incredibly low, and if anything out of the ordinary happens (which happens a lot in the world of real estate) they are not going to help you weather the storm in a way that a thoughtful, dedicated, and experienced Agent with a high level of service can do. Having managed a brokerage for 3 years with 30 agents, I can tell you that all kinds of odd things can and do come up. Additionally, going with a flat fee/discount brokerage will not get you the level of market knowledge and negotiation skills needed in a sophisticated and fast moving market such as we have here in the Bay Area. The bottom line is that it can cost you more than you can save.
All of that said, THERE ARE GOOD THINGS that will come out of this once the dust settles, and here’s what I think those things are:
- There will be more transparency about the true cost of services and representation. Buyers who may have put up with underwhelming service because “The seller is paying” may be more discerning in the representation they demand – I welcome this! Sub-par buyer agents who do not do their homework, and do not provide stellar service to their clients, will find business harder to come by.
- I believe this new rule will create better efficiency, trust, and understanding between agents and their clients. Buyers will have to sign an agreement with any agent they engage for showing property. As it stands now, some buyers just mow through agents making appointments with any Zillow or Redfin agent to get showing appointments with no intention of ever working with them, and then will go with a totally different agent to write an offer. Or, they may ditch an agent they’ve been working with for a long time (viewing properties, reviewing disclosures, getting market updates and research assistance with areas or properties) when it’s time to write the offer because they want to get a credit back from a discount broker, or think they will have a better chance writing their offer with the listing agent..
Here are some ways that I see this playing out over time in the marketplace (this is only my prediction – time will tell for sure!) - Part time/inexperienced agents who don’t keep up will exit the market.
- Buyers’ agents’ commissions will be negotiated more frequently. More buyers will pay their agent directly and then receive concessions from sellers to cover some or all of those fees. That means many sellers will likely still effectively paying the buyer agents.
- Lenders may find ways to package the buyer agent fees into the body of the loan so that the buyers don’t have to come up with the cash to pay at closing.
Ultimately, after the storm passes, those agents who show their value will still be valued – both by sellers and buyers. I believe they will be paid commensurate to their value. I’ve worked with agents in various states and areas, and I have to say that San Francisco has a very large concentration of professional, dedicated, collaborative, passionate agents who work incredibly hard for their clients. They take their fiduciary responsibility to their clients very seriously. I feel fortunate to have these people as my colleagues. The real estate landscape is evolving, and while challenges lie ahead and we may have some choppy water over the next year, I’m optimistic about the lasting benefits this shift can bring to our industry.
If you have questions about this that I didn’t address I would love for you to reach out to me!
Now, for the Glen Park numbers for March–
Here’s a look at what sold in the month of March:
Here’s a look at what’s currently in contract:
And lastly, the inventory that is currently available in Glen Park:
For more San Francisco sales data, visit: thegoods-sf.com/AmandaMartin/
IF YOU HAVE QUESTIONS OR REAL ESTATE TOPICS YOU’D LIKE ME TO ADDRESS IN THIS COLUMN PLEASE REACH OUT AND LET ME KNOW!